Best Ways to Optimize Your Web-Shop Images29 Oct 2014, Posted by Ishrat Kaisar Ira
Leveling on image search needs both the optimizing images and page elements to endorse the status of those images in search as the optimization of image and image sizes so that they can fill up the loading faster and improve page speed. Now here is a brief discussion discussing the best ways to Optimize your Web-Shop images.
Unique Photos: Using stock images are not search engine friendly with the optimization program. Google does not want to rank same image multiple times for obvious reasons. If you add same image as a hundred sites already did before why would that be something unusual to Google?!
It is as simple as that if you want to make it count and judge by Google you will definitely need some extra juice in your Web-image content. On this topic Google’s Matt Cutts has stated that “At this moment Google and its Algorithm is not concerning or making any issue over the usage of original photos or stock photos but it has always the future chance to think of heighten up the importance of original photos over the stock photos.”
So you can see that Matt is encouraging to post original photos rather than stock ones. And to see your posts in a good level you must follow the way he showed.
An Image’s Significance: An image can utter thousand words but when it’s get seen and notified by people. Make the image worthy that Search Engine counts and values it through making it perfect in every sense.
It might be seem like an Architecture Engineer does not need any image content for his or her site however the person does cause it is really useful to use images both original and stock ones to make the work more clear.
Image Size Issues: The input to any coding or design attempt is to get the most for the least. That is, to get everything you want visually with the least amount of code and the smallest size. Images are not different.
While admittedly I haven’t seen a direct connection (even false) between image ranking and the size of images on image search, it is a part Google uses for page speed which is a factor Google uses for rankings.
It is hard to tell here how to optimize your image, as it is changeable to each site and server. Therefore one has to be really careful while choosing the image content.
Image Names: Your image needs to be named something right? If your product is for Gucci Eye Wear why would you name it image00987654432.jpg when you can easily name it Gucci_eyewear.jpg? And also as a thumbnail name this is a good option to follow up.
In fact Google can understand in whatever way you want it to help to understand you image content. So basically naming the web image content in a proper way can guide them in the right direction.
Title Tags: Titling your image creates a visual caption while hovering over. Though there is some argument as to the worth of the title tag while we know that Google pushes hard on the Alt Tag.
Google declared that Alt Tags should be added-on with other tags (like- Title Tags) when it provides to visitors. So this basically makes it pass the SEO litmus test. If this is helpful and won’t hurt this is good.
Markup Schema: After people read web pages they came to know about that web pages are consist of many underlying meaning. Though Search Engines have a limited understanding over the topic of discussion on those pages. Adding tags to the HTML of your web pages means to command Google and its search engines display data useful and relevant to the subject matter.
Markup Schema allows you to provide supplementary information about elements on a page (For example, images).
From the place, to the photographer, to the date, to additional text description, and much more other things, you can let the search engines identify far more detail about what that image is and even what it’s for that was feasible prior to its preface.
Page Copy: Google couldn’t make it this easy to rank your images, like everything else they do. On top of the image-specific elements they also use the page as a whole to determine the relevancy of your image.
For example, you have to put on some content on an image of a Pinterest board to rank than the same image on a full-page review of the Gucci Eye-wear because Google can put the image into the context of the page as a whole and know that it’s far more likely to be an authoritative and accurate image than a lone image on a page.
Alt Attributes: We all know that Alt attribute is important, but many tend to use them wrong. First and primarily they are used as an ease of access tag. It describes what will come out in place of the image should it not be available either by mistake or choice (For example, usage of screen readers of blind people).
The suggested maximum length of Alt text is 125 characters. It is necessary to use as few words as possible to define the image content. Usually 4 to 6 will be sufficient, but sometimes more are required.
Should you use keywords? It wouldn’t recommend doing so specifically, but if you’re relating the picture correctly you’ll be using the words that are most suitable for that image and thus, what it should be ranking for on image search.
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